The Traveler: “Fruitera”
A creative journey to capture the heart of the business in one vibrant illustration.

Mission:
Design a colorful, eye-catching visual that represents the company and doubles as a digital welcome card.

Journey:
Analyze the brand, sketch concepts, refine with client feedback, and deliver a polished illustration aligned with their identity.

Treasure:
The client loved it so much, they expanded its use across business cards, calendars, and more.

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Merchandising Tourism

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Visual Thinking Illustration