Arán Valley’s Illustrated Maps
The Passenger: Foment Torisme Val d'Aran
A new chapter unfolds in the heart of the Pyrenees. With map in hand and wonder in our gaze, we set out to craft a timeless invitation—one that leads travelers through valleys steeped in legend, peaks kissed by clouds, and stories whispered by ancient stones.
The Mission Compass
The Grand Objective (Primary Mission):
Chart a 7-day itinerary through the majestic Val d’Aran, transforming it into a beautifully illustrated bilingual brochure that inspires both local and international travelers to explore its natural splendor, cultural heritage, and timeless charm.
The Hidden Treasure (Secondary Mission):
Weave together sights and sensations—from Romanesque chapels to forest trails, roaring waterfalls to quiet villages—into a poetic and practical travel companion that sparks curiosity and deepens connection to the land.
The Expedition Journal
Collaborate closely with theFoment Torisme Val d'Aran, aligning every page with the region’s voice, values, and vision.
Build a structured 7-day journey, with each day uncovering a unique facet of the valley: sacred art, wild landscapes, mythical traditions, and unforgettable encounters.
Shape the narrative for a diverse audience—families, couples, solo explorers, hikers, nature lovers, and cultural seekers from Catalunya, Spain, France, and beyond.
Balance the poetic and the practical: pair evocative storytelling with key logistical details—how to get there, what to see, and how to stay connected via the Val d’Aran app.
Infuse the pages with the spirit of the land—drawing on local legends, customs, and identity to create a story as rooted as the beech trees of Carlac.
Design a vintage-style cover illustration, echoing the golden age of travel—bold, elegant, and rich with natural tones that call to mind timeless journeys and alpine dreams.
Ensure visual harmony throughout: clean layouts, graceful typography, and inspiring imagery that transports before the trip even begins.
Deliver a digital PDF and print-ready version, fully bilingual (Catalan & English), crafted for tourist offices, travel fairs, online sharing, and dreamy window displays.
The Treasure Chest (Destination):
The final brochure becomes more than a guide—it is a compass for the soul. A spark for spontaneous getaways. A tribute to a land where time lingers. Distributed across tourism hubs, embedded with QR codes, and shared by adventurers near and far, Val d’Aran in 7 Days will help write the next chapter in the region’s tourism legacy.
