Vilnius for Kids: Illustrated Educational Tourism Project
When the city of Vilnius prepared to become the European Green Capital 2025, they wanted a way to inspire the youngest generation to explore their city. Mapa Mundi was invited to design a unique illustrated children’s tourism kit: The Young Explorers: Vilnius Adventures.
🎒 The Mission
To create an engaging set of 15 double-sided A5 activity cards for children ages 6–10. Each card invites kids to discover Vilnius through games, puzzles, coloring, and fun eco-challenges—turning the city into an interactive classroom without walls.
🌿 The Concept
Instead of a simple coloring book, we designed a true discovery experience. Guided by the city’s official mascot, children uncover:
Secret gardens and hidden paths
Urban wildlife and local forests
Sustainable mobility and clean rivers
Recycling and eco-conscious living
The cards combine playful illustration, storytelling, and education, helping kids connect with the city while building awareness of Vilnius as a Green Capital of Europe.
🎨 The Design Process
Research & Inspiration → Studied past children’s maps, educational kits, and Neakivaizdinis Vilnius projects.
Eco-Theme Framework → Every activity tied back to nature, sustainability, and the city’s green initiatives.
Illustration & Play → Developed a bright, cohesive style filled with puzzles, coloring tasks, and fun facts.
Packaging as Treasure Chest → Created a compact, illustrated box so kids could carry their explorer’s kit on their city adventures.
Future-Proof Design → Content in Lithuanian, but illustration style designed to be universal and adaptable for other languages or destinations.
✨ The Impact
The result was more than a set of activity cards—it became a memorable tourism experience for families and a tool for the city to promote its eco-conscious identity. Each card revealed a new piece of Vilnius, planting the seed of environmental awareness in the next generation of young explorers.
