
The Voyager: Torisme Aran
A new chapter unfolds in the heart of the Pyrenees. With map in hand and wonder in our gaze, we set out to craft a timeless invitation—one that leads travelers through valleys steeped in legend, peaks kissed by clouds, and stories whispered by ancient stones.
Mission Compass
The Grand Objective (Primary Mission):
Chart a 7-day itinerary through the majestic Val d’Aran, transforming it into a beautifully illustrated bilingual brochure that inspires both local and international travelers to explore its natural splendor, cultural heritage, and timeless charm.
The Hidden Treasure (Secondary Mission):
Weave together sights and sensations—from Romanesque chapels to forest trails, roaring waterfalls to quiet villages—into a poetic and practical travel companion that sparks curiosity and deepens connection to the land.
The Expedition Journal
· Collaborate closely with the Conselh Generau d’Aran’s Tourism Department, aligning every page with the region’s voice, values, and vision.
· Build a structured 7-day journey, with each day uncovering a unique facet of the valley: sacred art, wild landscapes, mythical traditions, and unforgettable encounters.
· Shape the narrative for a diverse audience—families, couples, solo explorers, hikers, nature lovers, and cultural seekers from Catalunya, Spain, France, and beyond.
· Balance the poetic and the practical: pair evocative storytelling with key logistical details—how to get there, what to see, and how to stay connected via the Val d’Aran app.
· Infuse the pages with the spirit of the land—drawing on local legends, customs, and identity to create a story as rooted as the beech trees of Carlac.
· Design a vintage-style cover illustration, echoing the golden age of travel—bold, elegant, and rich with natural tones that call to mind timeless journeys and alpine dreams.
· Ensure visual harmony throughout: clean layouts, graceful typography, and inspiring imagery that transports before the trip even begins.
· Deliver a digital PDF and print-ready version, fully bilingual (Catalan & English), crafted for tourist offices, travel fairs, online sharing, and dreamy window displays.
The Treasure Chest (Destination):
The final brochure becomes more than a guide—it is a compass for the soul. A spark for spontaneous getaways. A tribute to a land where time lingers. Distributed across tourism hubs, embedded with QR codes, and shared by adventurers near and far, Val d’Aran in 7 Days will help write the next chapter in the region’s tourism legacy.
Have a look at the details