Baltic sofa illustration

Baltic Sofa is a Danish-owned furniture manufacturer known for well-crafted, comfortable upholstered seating that blends Scandinavian design with versatile, everyday functionality.

For Baltic Sofa, we developed a Visual Thinking approach to clearly map and communicate the brand’s values, product identity and design direction. Through simple illustrations, diagrams and visual frameworks, we transformed abstract ideas into easy-to-understand visuals that support decision-making and creative alignment.

This method allowed us to define a coherent visual language for the brand — from materials and craftsmanship to lifestyle positioning — creating a strong foundation for future communication, product development and storytelling.