aran brand merch

Aran Valley is a destination where vibrant nature, outdoor sport and local tradition come together. For this merchandising collection, we created a hero illustration that captures the valley’s unique spirit. Its mountains and crystal-clear rivers, its wildlife and iconic activities such as cycling, hiking and skiing.

The visual language is fresh and contemporary, built with clean shapes, bold colours and an energetic illustrated style. The aim was to design a distinctive and memorable graphic that works seamlessly across different products and formats.

The new applications — including reusable bottles and tote bags — show how the illustration comes to life in real Aran Valley landscapes, reinforcing the connection between the design and the territory. Each item is meant to become a meaningful keepsake: a visual fragment of the valley that visitors can take with them and keep as a reminder of their experience.